Here’s an updated Sprout Story showing the much more visible placement. With the update to add link stickers, you can forget the swipe up motion or bottom of the screen tap, and creators can now add a link anywhere in the Story space. Here’s a previous example of a swipe up link from Sprout Social’s Stories: What link stickers in Instagram Stories look like now Most IG power users are probably still adjusting to the difference, but when a swipe up link was added to a Story, viewers could simply tap on the arrow at the bottom of their screen or swipe up on the Story to access the link right in the app. Since Instagram doesn’t offer much in the way of adding links to posts, and your link in bio is best used for top landing pages, Stories swipe up links had become popular as a way to more freely link to individual pages and more timely pieces of content. Instagram features move fast, so it’s no surprise if you feel like you’re missing a few details when it comes to Stories linking updates. Read on to learn more about the current state of linking on Instagram Stories and how to use it effectively in your strategy.: What was the Instagram swipe up feature? As Instagram Stories continue to maintain their popularity, many brands have used features like the swipe up link as part of their Instagram marketing strategy.Īdding a link to your Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more clicks and conversions.Īs of August 2021, Instagram has retired the swipe up feature and added a new link sticker for Stories.
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